OnMobile's ad service

OnMobile, a telecom value added srvices company, has announced a mobile marketing offering, Ad Ring Back Tones (Ad RBT). When a user subscribes to Ad RBT, callers to that user will be presented with audio ads, which are personalised to the caller's profile. The OnMobile Ad RBT platform has a unique call-toaction feature that allows users to respond to the advertisement instantly with the click of a single key. The audio ads can be in any regional language, making this solution very attractive to the consumer and to the Indian advertisers.

Flexibility:

• Supports multiple carrier technologies including GSM, CDMA, and Landlines.
  
  
• Enables users to access features to customize via different interaction modes including Voice-DTMF, WAP, and SMS.
  
  
• Supports both Pre-paid and Post-paid mobile phone users.
  
  
• Provides multilingual support across all interaction modes: With multilingual support, users can browse content in different languages-Spanish, Japanese, or Hindi.
  

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